Four years ago, Cecilie TS had never touched Facebook, Twitter or Instagram. No wonder, really. Since Instagram didn’t exist then. She uses four keywords to tell her tale on how to relate digitally: text, timing, presence and time.
We are all humans (right?) Customers are people too. They want to speak to someone human, genuine. When texting on G+, Facebook or what more social services to be born, let your communication be genuine, not synthetic, dyed in your strategy, rather than copy-pasted from a document.
Why do people follow my Facebook page? Likes are good, but we want to know about your backstage life. Even if people follow your company’s logo over time, they really want to know who you are, how you think, what you drink and perhaps the color of your eyes.
Humor engages. Let it be – yeah you guessed it – genuine, not put on. If you are a funny-bunny by birth, use the humor to draw attention. If not, don’t try. People will realize you’ve been bluffing when they meet you in real life.
People want to be seen. If they’re not visible in your eyes, they won’t believe you. Building relations take time. Build relations rather than spewing out information.
You will fail
Sooner or later, things will go wrong. You will end up hurting or disappointing one or another. One of your employees will post something one late Saturday night – that should not have been posted. No wonder. You are human, right? Ask for forgiveness, that’s human.
How to succeed in social medias
People who succeed in social medias are people who see other people, as humans.
Disclaimer: This is my personal interpretation of the speech. I might have intentionally or unintentionally left out parts or details.
However, one day I faced reality. Met a light, so to speak. I read an article by a very wise guy, that basically said: We make websites to help the customer do their thing better. Now to validate in W3C. I was, like, WHAT?! I thought W3C validator was for the customer, and not the developer. I came to realize, however, that everything comes at a price. XHTML is by nature strict. X stands for XML, so to have valid XML, everything must be validatable. So without validation pass, XHTML made no sense.
I also got in contact with reality when I started validating big sites like google, microsoft and – hold your horses – the validator itself. And they all turned out invalid. Surprising, eh? I sent a mail to the developers of the validator, where they replied something like this: “eh, hehe, hihi. didn’t see that coming – oh the irony”.
The motivation of the validator is to make sure the sites follow W3C’s recipe for HTML5, XHTML, HTML 4.01 etc. The thing though is that many times it’s impossible to validate and do cool things at the same time. Many plugins and cross browser compatibility fixes actually break the validation.
Another fun motivation for validation is SEO and semantics. Semantics is a word that describes the addition of meaning to content, so that search engines, screen readers and other tools without (well functioning) human eyes can understand the meaning and importance of the content. However, it turns out that search engines don’t really care about validation. It doesn’t mean that they don’t care about semantics, but not validation. Read this article to gain more insight. This topic is however religion. And you will find many SEO expert calling this heresy.
So, to conclude this essay: Validation is mostly never relevant to user experience. I will run the validator and fix relevant errors, but I will not make the site validate.
Some sites that do not validate:
Well, in fact, to me, debugging PHP has been an ugly mess. I know this probably is because I just think I know how to program PHP. Really good programmers interpret the feeling of the server by holding their hand over the screen and analyzing the heat pattern that emits from the irritated pixels.
But to us normal, deadly developers, we need help. Help is found at www.phperror.net, a simple class that outputs beautiful error messages. Not only beautiful, but also very, very informative. Play the video, download the class, and become a happy debugger!
I am of variable height, but I really want to be centered on the screen. Can you do it?
Jørgen Winsnes is one of the brightest designes I know. He recently asked me to make him some fancy hover effects that he wanted to make a standard on EVERY project (so he said). Specifically, he wanted the underline on a link to grow from left to right and then disappear to the right when hovering.